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Welcome to OppInsights

Write, Review, and Revise: How to Adjust to Google’s New Core Update
SEO

Write, Review, and Revise: How to Adjust to Google’s New Core Update

Google’s aptly named January 2020 Core Update went live on January 13, 2020. In a tweet, Google’s Public Liaison of...
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OppGenetix and the CCPA: What You Need to Know
Press Release

OppGenetix and the CCPA: What You Need to Know

What is the CCPA? The California Consumer Privacy Act, or CCPA, was signed into law on June 28, 2018, and...
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Top 3 Advertising Fails of 2019
Channel Insights

Top 3 Advertising Fails of 2019

The new year comes with a new start. It’s a time to look toward the future, to make goals and...
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Influencer Marketing Just Got Easier with Facebook
Facebook

Influencer Marketing Just Got Easier with Facebook

Facebook may have just become the biggest influencer marketing agency in the world. Facebook, Inc., which owns Instagram, WhatsApp, Oculus,...
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Business Owners Still Don’t Understand SEO, and It’s Not Their Fault
SEO

Business Owners Still Don’t Understand SEO, and It’s Not Their Fault

How much do business owners know about SEO? The answer might surprise you. Fractl surveyed 977 people, with 394 of...
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Google-My-Business Practitioner Listings & How To Effectively Manage Them
SEO

Google-My-Business Practitioner Listings & How To Effectively Manage Them

Before we dive into the best method of managing and optimizing your Google-My-Business Practitioner Listings for local SEO, let’s begin...
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OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019
Press Release

OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019

Our team is honored to announce we have been selected to the annual Fast 50 list by Columbus Business First....
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OppGenetix Ranks On Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000
Press Release

OppGenetix Ranks On Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

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6/20 – This Week In Digital Advertising
Channel Insights Facebook LinkedIn

6/20 – This Week In Digital Advertising

This Week In Digital Advertising Facebook Shares Cryptocurrency Plans Facebook announced on Tuesday a new subsidiary called Calibra which provides...
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How to Increase Senior Living Occupancy with Digital Marketing
Channel Insights

How to Increase Senior Living Occupancy with Digital Marketing

What marketing leaders need to maximize digital marketing spend If you are a marketing leader within your senior living community...
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6/13 – This Week In Digital Advertising
Audio & Video Bing Ads Channel Insights Facebook Google Ads LinkedIn Ads

6/13 – This Week In Digital Advertising

This Week In Digital Advertising Consumers Spending More Time on Mobile than TV: A big shift is happening in the...
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6/6 – This Week In Digital Advertising
Channel Insights Facebook Google Ads LinkedIn Ads

6/6 – This Week In Digital Advertising

This Week In Digital Advertising  Privacy-First Browsing for Mozilla Firefox and Safari Firefox made a big announcement this week in...
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Medical Practice Marketing Multi-Channel Investment
Channel Insights Facebook Google Ads Medical Twitter Ads Web Development YouTube Ads

Medical Practice Marketing Multi-Channel Investment

There are so many different ways to market your medical practice. Digital marketing has grown immensely over the past several...
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5/30 – This Week In Digital Advertising
Channel Insights Google Ads LinkedIn LinkedIn Ads Web Development

5/30 – This Week In Digital Advertising

This Week In Digital Advertising We’ve moved! We are happy to announce our move to 1105 Schrock Road in Suite...
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5/23 – This Week In Digital Advertising
Channel Insights Google Ads SEO Web Development

5/23 – This Week In Digital Advertising

This Week In Digital Advertising Google Search Results Page Getting New Design Over the next few days be on the...
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5/16 – This Week In Digital Advertising
Channel Insights Facebook Google Ads YouTube Ads

5/16 – This Week In Digital Advertising

{5/9} This Week In Digital Advertising  Facebook Changes Coming Soon For Data Tracking This week, Facebook has outlined some upcoming...
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5/9 – This Week In Digital Advertising
Bing Ads Channel Insights Facebook Google Ads Lead Generation LinkedIn Ads YouTube

5/9 – This Week In Digital Advertising

{5/9} This Week In Digital Advertising  Google Reporting Issues It’s been reported that Google has been experiencing reporting issues from...
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Why should your brand consider programmatic advertising?
Channel Insights Lead Generation

Why should your brand consider programmatic advertising?

Learn more about the advantages of programmatic advertising If you are currently running contextual and remarketing display campaigns on Google,...
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5/2 – This Week In Digital Advertising
Channel Insights Facebook Google Ads Lead Generation

5/2 – This Week In Digital Advertising

{5/2} This Week In Digital Advertising  Google Display & Video 360 Announces Brand-Focused Initiatives Google announced several new safety focused...
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The Facebook updates you need to know about
Channel Insights Community Facebook

The Facebook updates you need to know about

At the annual developer conference on Tuesday Mark Zuckerberg, chief executive of Facebook, announced plans to shift users towards private...
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