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By OppGenetix

Bing Ads Rebrands as Microsoft Advertising

Microsoft has rebranded Bing Ads to Microsoft Advertising. The technology company is looking to shift their focus on data and targeting capabilities. Corporate VP for Microsoft Advertising, Rik van der Kooi stated in the company blog post. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business.”

The Bing brand won’t be going away entirely. “Bing remains the consumer search brand in our portfolio, and will only become more important as intent data drives more personalization and product innovation.”

As the focus shifts in the industry, companies are reflecting these changes by rebranding. Last year, Google changed from AdWords to Google Ads to reflect the evolution of the platform and the growing network of partners. Over the next year, Microsoft plans to roll out more advertising products that focus on AI.

AI is an important component in digital marketing strategies. It can help personalize an advertising experience and predict the behavior of new and existing users. You can learn so much about your customers through these technologies.

Our team can work with you on digital advertising strategies and discovering what will work best for you. If your business is interested in implementing paid search please fill out our free digital market analysis.

By OppGenetix

4/4 – This Week In Medical Advertising

{4/4} This Week In…Medical Advertising 

  1. Bing Ads launches new action extensions: Bing Ads have added active extensions. This will allow marketers to highlight a clear call-to-action on text ads. There are over 70 different calls-to-action to feature. Action Extensions are available in all Bing Ads markets on both PC and mobile devices. When an ad has a call-to-action this helps promote users to take action and do something once they reach your website. This can range from a download, signup, purchase or a special offer. It’s always a good idea to feature a call-to-action on ads. Our team can work with you to make sure the messaging is correct.
  2. The Power of Empathy in Medical Marketing: Empathy is a powerful tool in the marketing world. Showing empathy in your medical marketing strategy can grab the attention of a potential patient and encourage a conversation. Empathy in your advertising can start to build a fountain of trust which can foster a long-term relationship between your practice and the patient. Video is a great medium to use that helps demonstrate empathy. By featuring real people going through an experience in an online video ad or television commercial it can not only highlight your services, but offer a feeling of authenticity. Share these videos across all your channels to help promote your multi-channel marketing strategy. This approach will start to build a relationship with potential patients and set your practice apart from competitors.

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bing ads
Bing Ads Rebrands as Microsoft Advertising
4/4 – This Week In Medical Advertising