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This Week in Digital Advertising

By OppGenetix

5/9 – This Week In Digital Advertising

{5/9} This Week In Digital Advertising 

Google Reporting Issues

It’s been reported that Google has been experiencing reporting issues from April 30th through May 1st. Data may appear for these days, but should not be relied upon for reports.

Our Client Success Manager, Zain Khan and our OppGenetix Opps team have been monitoring the situation. “Google has notified all advertisers within Google Ads that performance metrics from April 30th and May 1st may be inaccurate, although there are actual performance data available for those dates. They have not specified what exact metrics are affected. This could potentially impact impressions or click data as well as conversion numbers reporting from the platform or API.”

Khan also said, “It will be interesting to look back at performance data from those 2 dates after the issue has been resolved to see what exactly changed.”

Google has confirmed in the blog post that, “This bug impacts reports in all Google Ads interfaces, including any report data downloaded via the AdWords API, Google Ads API and Google Ads Scripts.”

UPDATE: Google has reported that reporting through April 30 has been corrected. Our team will notify clients if we see anything affecting an account. Google Ads is currently alerting users that there is a reporting issue affecting this week’s data. If you have questions about any Google Reporting issues please contact us.

Digital Ad Spend in the US passes the $100 billion mark

A report by the Interactive Advertising Bureau was released on Wednesday stating that digital advertising has surpassed the 100 billion dollar mark for 2018. That’s a 22% year-over-year increase.

Consumers are spending more time online thanks in part to the accessibility of mobile. The report found that mobile represented 65% of total revenue spent. Mobile has been a continuing driver of overall digital growth. Digital video revenue has also seen an increase because of the use of mobile devices. If companies are looking to reach more consumers, digital video is becoming an even more popular place to advertise.

Our internal Opps team has seen growth year-over-year in digital advertising spend and will only see this continuing to grow as we move through 2019.

“All clients are looking to have an established online presence and are interested in growing, especially on DV360 and other programmatic advertising channels.”

Our Senior Analysts have also discussed the changing social media channels “We’ve seen a continuing trend in spending due to a pay-to-play model for business. As organic reach continues to decline, paid advertising will continue to drive more business.”

In search marketing, there have also been changes which have increased ad spend. “Since 2015, the number of paid ads shown on a search engine results page has also increased. This is all done in the name of experience, according to Google. The experience is definitely better for a category, such as shopping where a user finds exactly what a customer is looking for but when it comes to other categories, organic reach may be better.”

We will continue to review the report. Our team will be looking closely at trends in an effort to bring your company the most up to date information on digital advertising.  

Google, Facebook , Messenger

By OppGenetix

5/2 – This Week In Digital Advertising

{5/2} This Week In Digital Advertising 

Google Display & Video 360 Announces Brand-Focused Initiatives

Google announced several new safety focused features for Display & Video 360 (DV360) DSP. For advertisers, it’s important to note that ads.txt inventory will become the default starting in August. In 2017, ads.txt was launched in an effort to reduce programmatic ad fraud. By listing authorized ad sellers in a file placed on publishers’ sites. Google also announced it will support ads-app.txt.

Google says DV360 will stop buying unauthorized app inventory.“While it’s very early days for app-ads.txt adoption, we’re actively working to encourage app developers to publish app-ads.txt files,” said a Google spokesperson.

A new dashboard will allow brands to have access to new settings. This dashboard view will allow users to get a quick view of a campaign and view settings, ads-txt authorized sellers and more. Brand Controls has built in fraud protection which shows what percentage of traffic was filtered before a bid was placed. Brand Controls also offers filters that can show what percentage of a campaign use content labels, sensitive categories, keyword exclusions and more.

Business Focused Tools Announced for Facebook Messenger

It was a big week for Facebook. The developer conference F8 had several announcements from the social media giant on most major platforms. One takeaway is that more private and small group messaging will be at the forefront of social media in an effort to promote privacy.

Facebook has been growing Messenger for businesses with the introduction of chat-bots several years ago. Now, they will be expanding on that with lead generation templates to ensure bots ask people standardized questions and receive a specific response. These templates will be accompanied with seamless hand-off to a customer service representative or scheduling for a phone call or appointment. Today, chat-bots do not work well with open ended questions.

Facebook is also testing appointment scheduling in Messenger. Later this year Messenger will also have a desktop app available that will mostly focus on chats, audio, and video communications.

bing ads

By OppGenetix

Bing Ads Rebrands as Microsoft Advertising

Microsoft has rebranded Bing Ads to Microsoft Advertising. The technology company is looking to shift their focus on data and targeting capabilities. Corporate VP for Microsoft Advertising, Rik van der Kooi stated in the company blog post. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business.”

The Bing brand won’t be going away entirely. “Bing remains the consumer search brand in our portfolio, and will only become more important as intent data drives more personalization and product innovation.”

As the focus shifts in the industry, companies are reflecting these changes by rebranding. Last year, Google changed from AdWords to Google Ads to reflect the evolution of the platform and the growing network of partners. Over the next year, Microsoft plans to roll out more advertising products that focus on AI.

AI is an important component in digital marketing strategies. It can help personalize an advertising experience and predict the behavior of new and existing users. You can learn so much about your customers through these technologies.

Our team can work with you on digital advertising strategies and discovering what will work best for you. If your business is interested in implementing paid search please fill out our free digital market analysis.

By OppGenetix

4/25 – This Week In Digital Advertising

{4/25} This Week In Digital Advertising 

Facebook Reports An Increase In Active Users: Facebook estimates more than 2.3 billion people use Facebook, WhatsApp, Instagram, and Messenger on a daily basis. An increase in 55 million users from the previous quarter.

The social media giant announced yesterday there  Facebook has also reported that Facebook Stories is now being used by 500 million people daily, which is the same amount of people using WhatsApp Status and Instagram Stories.

As Facebook looks to the future the company is focused on privacy. Facebook CEO Mark Zuckerberg stated “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.”

Despite the recent investigations and reports of lower engagement, Facebook continues to see growth which speaks volumes about the reach they have around the world.  If you are interested in the Q1 Facebook findings visit social media today

More Images are Being Shown in Google Searches: Google has been hinting to SEOs for several months to pay close attention to image search results. A recent study by SEOClarity shows “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.”

The image boxes will appear if Google thinks it would be helpful to see an image. When your web developer is adding images on your website it’s important to make sure they are tagged properly so Google’s algorithm can gather them properly for image search.

As search engine optimization continues to evolve it’s important for brands to stay on top of the changes Google pushes out. Our Digital Analysts in Columbus, Ohio are able to work with you to build out a strategy for success. SEOClarity has shared their findings in a blog post.

YouTube Blog Image

By OppGenetix

4/18 – This Week In Digital Advertising

{4/18} This Week In Digital Advertising 

  1. Exploring YouTube Advertising Offerings: YouTube is the second largest search engine on the web and processes more than 3 billion searches a month. With the expansion of YouTube TV and other platforms it can be difficult to know which advertising option to select. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube. If you have never run ads on YouTube before it could be a good time to try and reach your potential customers in a different way. Let’s get into the different types of ads that are available to run. The first is Display Ads appear to the right of the feature video, and above the video suggestions list. Overlay Ads are semi-transparent overlays which appear on the lower portion of the video a user is watching. Skippable video ads allow viewers to skip ads after 5 seconds. Bumper Ads are non-skippable video ads of up to 6 seconds in length. Non-skippable video ads must be watched to completion before the desired video can be viewed. Finally, sponsored cards display content that may be relevant to the viewers’ video, such as products featured in the video. If you would like additional information and stats read more at social media today. 
  2. Facebook Launches New Safety Controls: The social media giant has been under pressure to update their brand safety policies and they have followed suite. Over the next few weeks, Facebook has announced that they will be updated ad filters for advertisers. This is an effort to give advertisers better access to where brand ads are placed and address safety concerns. Advertisers will now be able to choose from these three options:
    • Limited inventory offers maximum protection, similar to the opt-in category exclusions available today
    • Standard inventory provides moderate protection and is the default choice when placing ads. This is the same as no category exclusions today.
    • Full inventory selects minimal protection and ads may be delivered to all eligible content.

           If you are an advertiser and want to learn more visit Facebook’s blog announcement.

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This Week in Digital Advertising
5/9 – This Week In Digital Advertising
Google, Facebook , Messenger
5/2 – This Week In Digital Advertising
bing ads
Bing Ads Rebrands as Microsoft Advertising
4/25 – This Week In Digital Advertising
YouTube Blog Image
4/18 – This Week In Digital Advertising