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By OppGenetix

OppGenetix Attends International Home Builder Show in Las Vegas

COLUMBUS, Ohio, Jan. 20, 2020 — OppGenetix, an Inc. 5000 company and a leading provider of digital marketing solutions for specialized businesses, is sending two representatives, OppGenetix Partner Alonzo Foreman and Director of Operations Zain Khan, to the National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) in Las Vegas from January 21 to 23.

“We’re excited to finally have the opportunity to attend this year’s IBS Show in Vegas,” Foreman said. “IBS has long been the premier construction and building show in the country, and it’s a fantastic platform for us to further our integration into the home building space.”

For Foreman, connecting with other home builders and educating them about OppGenetix’s digital marketing intelligence are top priorities. With more than 1,400 of the best building manufacturers and suppliers from all around the world showcasing their products at IBS makes it a great opportunity to network and see the home building industry’s latest innovations.

“These innovations are mainly centered around technology, marketing, sales, and user experience,” Khan said. “IBS is one of the best places to meet the top minds in the home building space. Understanding what’s ahead in this space can help us create better experiences for prospects through our advertising efforts.”

For over six years, OppGenetix has run digital marketing campaigns in the home builder market, including a campaign for M/I Homes, one of the nation’s leading home builders.

Reach out to learn more about OppGenetix’s home builder digital marketing programs and to set up a free digital advertising audit

By OppGenetix

OppGenetix and the CCPA: What You Need to Know

What is the CCPA?

The California Consumer Privacy Act, or CCPA, was signed into law on June 28, 2018, and went into effect on January 1, 2020. The goal of the CCPA is to protect and enhance California residents’ privacy with a strong emphasis on protecting their personal data from businesses.

Examples of personal data include names, usernames, passwords, phone numbers, physical addresses, and other information that may characterize people (i.e., race, religion, sexual orientation, military status, browsing history, etc.) as well as IP addresses and other means of tracking online behavior. Publicly available information, such as court records or marriage licenses, is not considered personal data.


How does the CCPA affect consumers?

Under this law, California residents have the rights to:

  • Know what personal data is being collected
  • Know if their personal data is sold and who the buyer is
  • Deny businesses from selling their personal data
  • Access their personal data
  • Request businesses to delete collected personal data
  • Not be discriminated against for exercising their right to privacy

Even if a consumer is not a resident of California, it is likely the CCPA will affect them. Companies may extend these rights to everyone so they don’t have to figure which user(s) these rights apply to and won’t deny a California resident any of these items by mistake.

Other states are considering similar privacy laws. As the first privacy law of its kind in the United States, the CCPA is a model for other companies.


How does the CCPA affect businesses?

The CCPA applies to any for-profit organization that collects consumers’ personal data, conducts business in California, and falls under at least one of the following items:

  • Makes annual gross revenues of more than $25 million
  • Buys or sells 50,000 or more consumers’ personal information
  • Earns more than half of its annual revenue from selling personal information.

Businesses must also take reasonable security measures to protect consumer data.

If a company violates any of these items and fails to protect consumer data, it may be fined $2,500 per violation, or, if the violation is found to be intentional, $7,500.

Companies in violation of the CCPA may face a lawsuit from the California attorney general. Users cannot sue companies unless their personal information is lost in a data breach due to negligence.


What is OppGenetix doing to prepare for the CCPA?

As of January 3, 2018, OppGenetix allows users to request personal data, change or correct personal data, and more. OppGenetix does not sell or rent personal information to anyone.

The information OppGenetix shares with partners and advertisers is aggregated demographic information — not personal data or any information that would identify an individual person.

All this information and more can be found in the OppGenetix privacy policy.

In the meantime, OppGenetix will continue to review and monitor the CCPA requirements and news surrounding the law in order to stay up to date with any future amendments as well as identify any entities that may be affected by the law. OppGenetix is in the process of developing a pop-up to inform site visitors about the act and how it impacts them.

All these steps will ensure that OppGenetix fulfills the requirements of the CCPA and similar consumer privacy laws that may be put into effect in the future, whether on state or national levels.

By OppGenetix

OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019

Our team is honored to announce we have been selected to the annual Fast 50 list by Columbus Business First. The Fast 50 award is distributed annually to Central Ohio’s fastest-growing private companies.

All of us at OppGenetix would like to thank our amazing client partners for making this award possible. We’re excited for what further innovations and growth the future brings.

Click to view the complete 2019 Fast 50 list presented by Columbus Business First…

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OppGenetix Attends International Home Builder Show in Las Vegas
OppGenetix and the CCPA: What You Need to Know
OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019
OppGenetix Ranks On Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000