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By Alonzo Foreman

OppGenetix Again Recognized On The Inc. 5000 Annual List of America’s Fastest-Growing Companies

For the 2nd time, OppGenetix, a leading provider of online lead generation marketing, appears on the Inc. 5000!

NEW YORK, August 12, 2020Inc. magazine today revealed that OppGenetix has again been named to its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“The opportunity to be included for the second year in a row amongst the top performing companies across the country is something we’re very proud of at OppGenetix. It’s a true testament to our culture, our service, and our many outstanding clients.” – Marc Boston, President

Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists as well. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent, and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.  

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are also being featured in the September issue of Inc., available on newsstands August 12.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”

The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation.

 

About OppGenetix

OppGenetix is a multi-million dollar agency founded to provide strategic digital marketing strategies to companies that offer high value products and services. Our clients choose us as their agency because we focus on their goals of generating more profitable business for their company. This sets us apart from other large agencies that focus on weaker metrics like driving internet traffic. We take our clients success seriously while maintaining a start-up like culture of fun and team work. While we maintain a strong presence in Central Ohio, our success has led to the vast majority of our client base being spread across the United States. In 2015, we were awarded Google’s highest level of agency partnership as recognition of our abilities and the success we generate for our clients.

Learn more about our digital marketing solutions at https://www.oppgenetix.com.

 

More about Inc. and the Inc. 5000

Methodology

The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

 

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference, visit http://conference.inc.com/.

By OppGenetix

Google Ads Policy Update for Home Builders

On June 11, 2020, Google Ads announced a policy update that would remove advertisers’ abilities to target or exclude specific audience criteria for housing, employment, and credit industries. 

According to Google, the policy will go into effect in the United States and Canada with a roll-out plan starting from now until the end of 2020. At its core, this update is geared toward protecting sensitive consumers from exploitation, as these industries can be deemed as “need-based.” This isn’t groundbreaking. In 2019, Facebook instituted a similar policy for the same industries. 

Let’s uncover how this may impact advertisers in the home building and housing segments along with strategies that can help overcome our ability to maintain or improve prospect qualification. 

 

What does the Google Ads policy update entail?

Google Ads has already prohibited targeting users based on race, religion, ethnicity, sexual orientation, disability, and other demographics related to identity, beliefs, sexuality, or personal hardship.

For advertisers offering employment, housing, and credit opportunities, Google will implement further ad targeting restrictions using the following information:

 

Zip code

Zip code will no longer be an option for targeting ads in these industries. This may be the biggest change that will affect home builders since location is a key component for finding prospects who wish to move into their communities.

 

Gender

While targeting ads based on users’ sexual orientation was already prohibited, gender was not. For most advertisers, this will still be an ad targeting option; however, for home builders, it will not be anymore.

 

Age

Age won’t be an area for these industry advertisers to use for ad targeting or exclusions. This  means that advertisers will be unable to segment out age groups based on a product that is being offered. 

 

Parental and marital statuses

Married couples with children are more likely to buy a newly built home than unmarried adults, with or without children. This can be viewed as a vulnerability that advertisers can exploit, thus their ability to do so is being sunsetted. 

 

When does this policy go into effect?

Google intends to roll this policy out as soon as possible. If not, the updated Google Ads policy should go into effect at the end of the year.

 

How will this new Google Ads policy affect home builders?

Savvy marketers in the home building industry typically utilize all available targeting options to ensure that the most qualified prospects — based on their financial status, location and needs — are able to shortlist the homes that they are most interested in. 

Furthermore, the housing industry has an array of products that satisfy consumers in different age ranges. From single-family homes that younger couples can grow into to active lifestyle communities for empty nesters, age is a major criteria in targeting the most relevant audiences. 

Google’s new policy update will disable these targeting options and will force marketers to become creative in their pursuit of honing in on the best prospects by prioritizing end-to-end user experience.

We believe that an overhaul of digital assets used for advertising such as marketing copy, imagery, videos, and website experience will become more contextual now than ever before to offset this change. 

 

What is OppGenetix doing to prepare for this update?

We are more than prepared for this update and the changes it entails for our paid search ad clients, especially those in the home builder industry.

For starters, we run paid social ads on Facebook, which already implemented a similar update in March 2019, and we continue to see a great deal of success from our Facebook ads for new home builders. 

We’ve also found that Google Ads’ targeting options from a demographic standpoint simply aren’t as detailed as they are on Facebook, especially on search. Facebook’s user base is limited to its registered users who give their data upon registration and continue to use the platform. 

Google, on the other hand, is used by more than just people logged into Gmail accounts. Almost anyone with access to the internet can use Google to find what exactly it is they’re looking for. That’s why the keywords you’re using for when creating Google Ads are far more important than the audience you’re targeting. You want to think about what phrases and keywords your prospects are using when searching for your services, and create ad copy that is compelling to them as well.

Based on our data, 30% to 40% of users that are searching for products and/or services on Google fall into an unknown category. This category consists of people who are not logged into their Gmail accounts or are browsing in incognito mode. In these cases, Google is unable to attribute their basic demographic information. According to the nature of Google search, it is safe to assume that even before the update, marketers did not have 100% visibility into their target audience’s demographics on Google. Moving forward, this will be the new normal.

While a zip code can be very effective for specific locations, you will still be able to advertise within a specific radius, which can include the zip code you want to focus your marketing efforts on.

As user privacy continues to be a priority in the advertising landscape, we are devoting our time toward creating more contextual experiences that are personalized to each category of users. Although this requires a greater degree of effort through the customization of ads, landing pages, and websites, it is done to make the user experience more efficient. 

These changes will also encourage businesses to streamline their sales processes after a prospect has reached out to their business. In the long run, focusing on providing a seamless web experience from start to finish will win out versus the targeting capabilities of advertising channels.

By OppGenetix

OppGenetix Attends International Home Builder Show in Las Vegas

COLUMBUS, Ohio, Jan. 20, 2020 — OppGenetix, an Inc. 5000 company and a leading provider of digital marketing solutions for specialized businesses, is sending two representatives, OppGenetix Partner Alonzo Foreman and Director of Operations Zain Khan, to the National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) in Las Vegas from January 21 to 23.

“We’re excited to finally have the opportunity to attend this year’s IBS Show in Vegas,” Foreman said. “IBS has long been the premier construction and building show in the country, and it’s a fantastic platform for us to further our integration into the home building space.”

For Foreman, connecting with other home builders and educating them about OppGenetix’s digital marketing intelligence are top priorities. With more than 1,400 of the best building manufacturers and suppliers from all around the world showcasing their products at IBS makes it a great opportunity to network and see the home building industry’s latest innovations.

“These innovations are mainly centered around technology, marketing, sales, and user experience,” Khan said. “IBS is one of the best places to meet the top minds in the home building space. Understanding what’s ahead in this space can help us create better experiences for prospects through our advertising efforts.”

For over six years, OppGenetix has run digital marketing campaigns in the home builder market, including a campaign for M/I Homes, one of the nation’s leading home builders.

Reach out to learn more about OppGenetix’s home builder digital marketing programs and to set up a free digital advertising audit

By OppGenetix

OppGenetix and the CCPA: What You Need to Know

What is the CCPA?

The California Consumer Privacy Act, or CCPA, was signed into law on June 28, 2018, and went into effect on January 1, 2020. The goal of the CCPA is to protect and enhance California residents’ privacy with a strong emphasis on protecting their personal data from businesses.

Examples of personal data include names, usernames, passwords, phone numbers, physical addresses, and other information that may characterize people (i.e., race, religion, sexual orientation, military status, browsing history, etc.) as well as IP addresses and other means of tracking online behavior. Publicly available information, such as court records or marriage licenses, is not considered personal data.

 

How does the CCPA affect consumers?

Under this law, California residents have the rights to:

  • Know what personal data is being collected
  • Know if their personal data is sold and who the buyer is
  • Deny businesses from selling their personal data
  • Access their personal data
  • Request businesses to delete collected personal data
  • Not be discriminated against for exercising their right to privacy

Even if a consumer is not a resident of California, it is likely the CCPA will affect them. Companies may extend these rights to everyone so they don’t have to figure which user(s) these rights apply to and won’t deny a California resident any of these items by mistake.

Other states are considering similar privacy laws. As the first privacy law of its kind in the United States, the CCPA is a model for other companies.

 

How does the CCPA affect businesses?

The CCPA applies to any for-profit organization that collects consumers’ personal data, conducts business in California, and falls under at least one of the following items:

  • Makes annual gross revenues of more than $25 million
  • Buys or sells 50,000 or more consumers’ personal information
  • Earns more than half of its annual revenue from selling personal information.

Businesses must also take reasonable security measures to protect consumer data.

If a company violates any of these items and fails to protect consumer data, it may be fined $2,500 per violation, or, if the violation is found to be intentional, $7,500.

Companies in violation of the CCPA may face a lawsuit from the California attorney general. Users cannot sue companies unless their personal information is lost in a data breach due to negligence.

 

What is OppGenetix doing to prepare for the CCPA?

As of January 3, 2018, OppGenetix allows users to request personal data, change or correct personal data, and more. OppGenetix does not sell or rent personal information to anyone.

The information OppGenetix shares with partners and advertisers is aggregated demographic information — not personal data or any information that would identify an individual person.

All this information and more can be found in the OppGenetix privacy policy.

In the meantime, OppGenetix will continue to review and monitor the CCPA requirements and news surrounding the law in order to stay up to date with any future amendments as well as identify any entities that may be affected by the law. OppGenetix is in the process of developing a pop-up to inform site visitors about the act and how it impacts them.

All these steps will ensure that OppGenetix fulfills the requirements of the CCPA and similar consumer privacy laws that may be put into effect in the future, whether on state or national levels.

By OppGenetix

OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019

Our team is honored to announce we have been selected to the annual Fast 50 list by Columbus Business First. The Fast 50 award is distributed annually to Central Ohio’s fastest-growing private companies.

All of us at OppGenetix would like to thank our amazing client partners for making this award possible. We’re excited for what further innovations and growth the future brings.

Click to view the complete 2019 Fast 50 list presented by Columbus Business First…

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OppGenetix Again Recognized On The Inc. 5000 Annual List of America’s Fastest-Growing Companies
Google Ads Policy Update for Home Builders
OppGenetix Attends International Home Builder Show in Las Vegas
OppGenetix and the CCPA: What You Need to Know
OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019