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By OppGenetix

4/4 – This Week In Medical Advertising

{4/4} This Week In…Medical Advertising 

  1. Bing Ads launches new action extensions: Bing Ads have added active extensions. This will allow marketers to highlight a clear call-to-action on text ads. There are over 70 different calls-to-action to feature. Action Extensions are available in all Bing Ads markets on both PC and mobile devices. When an ad has a call-to-action this helps promote users to take action and do something once they reach your website. This can range from a download, signup, purchase or a special offer. It’s always a good idea to feature a call-to-action on ads. Our team can work with you to make sure the messaging is correct.
  2. The Power of Empathy in Medical Marketing: Empathy is a powerful tool in the marketing world. Showing empathy in your medical marketing strategy can grab the attention of a potential patient and encourage a conversation. Empathy in your advertising can start to build a fountain of trust which can foster a long-term relationship between your practice and the patient. Video is a great medium to use that helps demonstrate empathy. By featuring real people going through an experience in an online video ad or television commercial it can not only highlight your services, but offer a feeling of authenticity. Share these videos across all your channels to help promote your multi-channel marketing strategy. This approach will start to build a relationship with potential patients and set your practice apart from competitors.

medical marketing blog

By OppGenetix

3/28 – This Week In…Medical Advertising

{3/28} This Week In…Medical Advertising 

  1. 37% of Mobile Traffic Worldwide comes from YouTube: YouTube is beating the competition when it comes to mobile. 37% of all mobile traffic from around the world comes from YouTube. Users are looking for short and concise content on mobile devices. Longer shows and movies work better on a desktop or television screen. The next closest competitor is Facebook with 8.4%. YouTube is a great platform for showing ads to potential leads. Similar to a pay-per-click campaign, video ads can be targeted to a specific location you choose. Video marketing can help build your brand identity. Of course, any content released should be HIPPA compliant. This is only one piece of the puzzle of your overall healthcare marketing strategy. YouTube and website SEO and help your clinic digital platforms gain more users. 70 percent of watch time on YouTube is driven by YouTube’s own recommendations. Staying on top of YouTube SEO can help your video content into targeted areas. Contact our team today for a free digital assessment to learn how we can evaluate your current online efforts and deliver actionable recommendations. 
  2. How to Drive Traffic using Instagram Bio: You’ve seen the copy before such as “click the link in the bio” and the link takes you to a website or article. Instagram is a great platform to help drive traffic to your website. Make sure your bio copy is working hard to drive your followers to click that link. Use this section to help promote other pages of your website and helpful documentation for potential new patients. They are searching and seeking answers so including a link to your blog could be a great way to get new website traffic. If you’re looking to add new patients it can also be helpful to include a link to patient forms or direct information about your clinic. By just sending users to your homepage they might never convert or fill out forms. As part of your social strategy you can include content that will grab the attention of the end-user and instruct them to click the link to either a patient follow up form or something else that aligns with your business goals. By partnering with an agency such as OppGenetix, we can help you navigate the world of digital marketing. We work with hundreds of specialized clinics to build ad campaigns to help gain new patient leads.  

By OppGenetix

3/21 – This Week In…Medical Advertising

{3/21} This Week In…Medical Advertising 

  1. How Medical Marketing Has Changed Over The Past 20 Years? Dartmouth Institute for Health Policy and Clinical Practice came out with a recent study about how the medical marketing industry has changed over the past 20 years. A few highlights include increased spending on disease awareness from $177 million to $430 million. Many of the campaigns focused on disease symptoms, mental health, and other health concerns including low testosterone. There has also been a major ad increase over time for health centers and hospital systems. The largest share of hospital marketing was for cancer centers, which increased from $18 million to $200 million. With the growth of digital, medical marketing has evolved over time. In order to continue patient growth and awareness it’s important to add digital marketing into the mix with your other traditional marketing efforts. This will help your practice reach a larger audience. As marketers, we are reacting to changing platforms and developing strategies to help your practice quality leads.
  2. LinkedIn Launches New Targeting Ad Options LinkedIn continues to grow the targeting tool options for online advertising on the platform. The three new options are ‘lookalike audiences’, ‘audience templates’, and the addition of Microsoft Bing search data. The lookalike audiences tool will match user data uploaded by the marketer and match it against LinkedIn’s data. By applying segments to ads based on job title and position this can help ensure you get your ad in front of the right decision makers. The audience templates option will let your marketer search for a segment that best fits your practice offerings. This is a better option if you are unsure of your target market. LinkedIn will continue to expand this option. The last targeting method is implementing Bing Search Data. This will incorporate users search data and related searches from Bing. If you are interested in the latest updates from LinkedIn read more here. Our OppSocial advertising team can help your practice strategically reach potential customers across multiple online social platforms. These updated targeting practices from LinkedIn could help your practice target a specific decision maker or professionals in your industry.

By OppGenetix

3/14 – This Week In…Medical Advertising

{3/14} This Week In…Medical Advertising 

  1. Google My Business and SEO – Google has added more features for local business listings. Reviews are becoming increasingly more important. When choosing between businesses, more than 50% of customers pass on companies with less than a 4-star rating.  If a review of your business contains keywords surrounding your business this will increase your SEO ranking. Engagement is also an important component for local business listings. There is a Q and A section where customers can leave questions about the business. It’s important to answer these in a timely manner to boost engagement. Read more about local reviews and SEO.
  2. Digital Ad Spend Continues to Grow – For the first time, companies will spend more on digital advertising then on traditional mediums such as TV and print. By 2023, digital will surpass two-thirds of total media spending. As our attentions shift to digital our advertising will shift with it. Read more about this milestone in advertising.

By OppGenetix

3/7 – This Week In…Medical Advertising

{3/7} This Week In…Medical Advertising 

  1. Marketing Campaigns –When your business decides to run a marketing campaign it’s important to know your goals and understand them. If you’re having trouble deciding on goals here are some common campaign goals. Brand awareness is usually one of the top goals for a campaign and can be measured in several different ways including engagement, site traffic, and click-through-rate. Engagement with creative is another goal that can be measured through video completion rates and click interactions with images. Lead generation is another great KPI to measure. OppGenetix will work with together with you to help generate leads for your specialized business. Read more here.
  2. Google Business Profiles – Google continues to ad new ways for businesses to appear in search results. Google has introduced a new section for special offers to help people find promotions on Business Profiles. Google has been focused on giving more control to the business on their Google listings. Read more about the latest Google updates here.

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4/4 – This Week In Medical Advertising
medical marketing blog
3/28 – This Week In…Medical Advertising
3/21 – This Week In…Medical Advertising
3/14 – This Week In…Medical Advertising
3/7 – This Week In…Medical Advertising