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By OppGenetix

Google-My-Business Practitioner Listings & How To Effectively Manage Them

Before we dive into the best method of managing and optimizing your Google-My-Business Practitioner Listings for local SEO, let’s begin with the basics.

Who Is Eligible for a Google-My-Business Practitioner Listing?

Google outlines an individual practitioner as “a public-facing professional, typically with his or her own customer base. Doctors, dentists, lawyers, financial planners, and insurance or real estate agents are all individual practitioners. Listings for practitioners may include title or degree certification (e.g. Dr., MD, JD, Esq., CFA).”

Essentially, an individual practitioner is eligible a dedicated Google-My-Business listing if:

  • He or she operates in a public-facing role. Support staff should not create their own listings.
  • He or she is directly contactable at the verified location during stated hours.

What Are for Google-My-Business Practitioner Listings?

Now that we’ve identified who is eligible for Practitioner Listings, let’s discuss what Practitioner Listings are. Practitioner Listings are simply authorized individual Google My Business listings allowing practitioners the ability to now leverage their personal brand on Google search. Local businesses have utilized Google-My-Business listings for years to help improve search engine rankings. As an individual practitioner, you absolutely should now be leveraging the same strategy for your personal brand. Many clients and patients will search for your name organically and without a well optimized website, and a Practitioner Listing, you could be at risk of missing out on the opportunity.

How To Effectively Optimize Your Practitioner Listing

Below are several common scenarios you or your practice may be facing in regard to effective listing management.

Solo practitioners that belong to branded organizations…
According to Google, if a practitioner is the only public-facing practitioner at a location and represents a branded organization, it’s best for the practitioner to share a listing with the organization. In this scenario, you should create a single listing in the following format:

[brand/company]: [practitioner name]

For example: “BigCity Medical: Dr. Joe Smith, MD

So, you may be wondering, are there advantages, as a solo practitioner and member of a medical clinic, to create or manage two separate Google-My-Business listings? The answer is: potentially. We first recommend you check your local keyword rankings to determine how you rank for your primary targeted keywords. Let’s say you rank well for “plastic surgery clinic” but not for “plastic surgeon”. This would be a great case to separate your Practitioner Listing and your business listing. However, if your business listing is ranking well, we would recommend not developing a separate listing as a solo practitioner. Just be very careful that your Practitioner Listing down not compete with your business listing!

Multiple practitioners at one location…
Ok, so what if you’re one of several practitioners at this location? In this case, leverage following setup:

  • Have the business or clinic create a listing for the location, separate from that of the practitioner.
  • The title of the listing for the practitioner should include only the name of the practitioner and shouldn’t include the name of the organization.

In this scenario, you will create a Practitioner Listing separate from the business. The listing will look something similar to “Dr. Joe Smith, MD”. There’s also an opportunity to create separate listing for each business location or clinic the practitioner works at. If Dr. Joe Smith works as a plastic surgeon at one clinic, but a general doctor at another, Dr. Smith should create multiple Practitioner Listings, one for each business location to help improve local SEO.

What Sites Should You Begin Creating Practitioner Listings For?

• Google
• Bing Places
• Apple Maps
• Yelp
• YellowPages
• Manta

What Website URL Should You Link To?

Now that you’ve begun developing your Practitioner Listings you may be wondering, what URL should I be linking to for my citations? Best practice is to link Practitioner Listings to your website’s practitioner page or about us page. Continue linking your business listing to your website homepage.

Hopefully this quick summary of how Practitioner Listings helps assist your business or medical clinic as you work towards optimizing your organic business listings.

If you’re still feeling a little lost, do not hesitate to reach out to our experts for further local SEO guidance.

By OppGenetix

5/23 – This Week In Digital Advertising

This Week In Digital Advertising

Google Search Results Page Getting New Design

Over the next few days be on the lookout for changes to Google’s search results page on mobile. Google announced on Wednesday that the search results page will start to feature the favicon at the top of results cards on organic listings. Google says this will help users to identify results and scan pages.

If Google is showing you a relevant advertisement you will start to see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from.

This update shows that Google will continue to evolve how we look at the search results and even more. “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”

Our team internally will be watching traffic numbers for mobile as this roll out happens. As search continues to develop we want to make sure our clients information is quick and easy to identify. Adding the favicon to search results can bring your brand front and center in this digital space.

Hey Siri! Let’s talk voice search.

Using voice search and digital personal assistants is becoming second nature to many of us.

A new study released this week finds that 21% of people use voice search on a weekly basis. We all know how convenient it is to say “Hey Google, What restaurants are near me?”

With the power of Artificial Intelligence, these searches grow smarter with every interaction. The conversational phrases we ask these machines start to understand the context of messages and continue to build on the information we provide.

The study also found that among those who use voice search frequently, most are using it in their home (37%), in the car (34%), or while walking to a destination (11%).

Our team has had many internal conversations around voice search. Something we’ve considered is that voice search uses more conversational and longer words for searches. These type of searches are more likely to contain questions phrases. With voice search optimization taking off, it’s important to make sure you understand how your end user speaks about your brand. Ask yourself, what questions are people asking about my brand?

By OppGenetix

4/25 – This Week In Digital Advertising

{4/25} This Week In Digital Advertising 

Facebook Reports An Increase In Active Users: Facebook estimates more than 2.3 billion people use Facebook, WhatsApp, Instagram, and Messenger on a daily basis. An increase in 55 million users from the previous quarter.

The social media giant announced yesterday there  Facebook has also reported that Facebook Stories is now being used by 500 million people daily, which is the same amount of people using WhatsApp Status and Instagram Stories.

As Facebook looks to the future the company is focused on privacy. Facebook CEO Mark Zuckerberg stated “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.”

Despite the recent investigations and reports of lower engagement, Facebook continues to see growth which speaks volumes about the reach they have around the world.  If you are interested in the Q1 Facebook findings visit social media today

More Images are Being Shown in Google Searches: Google has been hinting to SEOs for several months to pay close attention to image search results. A recent study by SEOClarity shows “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.”

The image boxes will appear if Google thinks it would be helpful to see an image. When your web developer is adding images on your website it’s important to make sure they are tagged properly so Google’s algorithm can gather them properly for image search.

As search engine optimization continues to evolve it’s important for brands to stay on top of the changes Google pushes out. Our Digital Analysts in Columbus, Ohio are able to work with you to build out a strategy for success. SEOClarity has shared their findings in a blog post.

YouTube Blog Image

By OppGenetix

4/18 – This Week In Digital Advertising

{4/18} This Week In Digital Advertising 

  1. Exploring YouTube Advertising Offerings: YouTube is the second largest search engine on the web and processes more than 3 billion searches a month. With the expansion of YouTube TV and other platforms it can be difficult to know which advertising option to select. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube. If you have never run ads on YouTube before it could be a good time to try and reach your potential customers in a different way. Let’s get into the different types of ads that are available to run. The first is Display Ads appear to the right of the feature video, and above the video suggestions list. Overlay Ads are semi-transparent overlays which appear on the lower portion of the video a user is watching. Skippable video ads allow viewers to skip ads after 5 seconds. Bumper Ads are non-skippable video ads of up to 6 seconds in length. Non-skippable video ads must be watched to completion before the desired video can be viewed. Finally, sponsored cards display content that may be relevant to the viewers’ video, such as products featured in the video. If you would like additional information and stats read more at social media today. 
  2. Facebook Launches New Safety Controls: The social media giant has been under pressure to update their brand safety policies and they have followed suite. Over the next few weeks, Facebook has announced that they will be updated ad filters for advertisers. This is an effort to give advertisers better access to where brand ads are placed and address safety concerns. Advertisers will now be able to choose from these three options:
    • Limited inventory offers maximum protection, similar to the opt-in category exclusions available today
    • Standard inventory provides moderate protection and is the default choice when placing ads. This is the same as no category exclusions today.
    • Full inventory selects minimal protection and ads may be delivered to all eligible content.

           If you are an advertiser and want to learn more visit Facebook’s blog announcement.

By OppGenetix

4/11 – This Week In Medical Advertising

{4/11} This Week In…Medical Advertising 

  1. Facebook to updates terms of use: Users of the social media platform will now have a clear idea of what is happening with their data in updated terms and conditions. These updates came about from pressure from the European Commission who is responsible for the implementation of the broader data protection laws (GDPR) that were rolled out last year.As a part of Facebook’s effort to be more transparent these updated terms will reflect major changes that explicitly says “that Facebook does not charge users for its services in return for users’ agreement to share their data and to be exposed to commercial advertisements.” The company has agreed to now “clearly explain that their business model relies on selling targeted advertising services to traders by using the data from the profiles of its users.” Facebook has also changed positions on third-parties misusing its platform by saying they acknowledge responsibility in case of negligence for third-parties in the platform. The European Commission will be monitoring the social media giant to make sure these changes have been implemented worldwide by the end of June 2019. If you are interested in more about these updates read more at Mashable
  2. 20 SEO Tips for Success on Google: Looking to get your local business found on Google? There are several things that can be done to help make your site a success. First check your local citations including your company name, address, and phone number and make sure they are accurate on your website. Make sure your business has a Google My Business location and upload images of your location, times you are open, and specific services you offer.  Link building is another important part of local SEO. It can help your business get found for the specific services you offer and which location has them if multiple locations apply. Your business site needs to have a mobile first approach when it comes to design of your site. This will improve your customer experience and help with conversions. Our team is available to work with you on SEO optimizations. If you want to read the full list of optimizations check out the infographic available here

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Google-My-Business Practitioner Listings & How To Effectively Manage Them
5/23 – This Week In Digital Advertising
4/25 – This Week In Digital Advertising
YouTube Blog Image
4/18 – This Week In Digital Advertising
4/11 – This Week In Medical Advertising