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By OppGenetix

Medical Practice Marketing Multi-Channel Investment

There are so many different ways to market your medical practice. Digital marketing has grown immensely over the past several years. Splitting budgets between traditional marketing tactics and digital marketing, ppc, and other online marketing efforts can seem daunting. So the question becomes “How does my business achieve the max ROI for our marketing efforts?” We’ve worked with a number of medical practices who have taken the multi-channel approach investment.  By diversifying your marketing budget across multiple channels, your practice will have the opportunity to increase its web presence, drive brand awareness in your local market, and generate a healthy pipeline of prospective patients. When using this marketing approach it’s important to keep your logo, name, and general branding consistent across all channels. If you know your audience, it will be much easier to select channels people are more comfortable with and more likely to interact with your brand. 

Paid Search: If users want to learn more about your medical practice, chances are they will Google you before doing anything else. Targeted advertising can help your team generate a higher quality lead volume. Results and tracking can be implemented to help you measure an ROI for these efforts. This type of digital marketing works for all budget types and can be paused and restarted at anytime. Our team has worked with a number of local medical practices and has helped drive qualified traffic to medical practice websites.

Paid Social:  Social advertising also has targeting features to make sure your ads are being shown to the correct audience. Social media advertising can help build relationships with prospective patients and encourage engagement from those who could be interested in your practice. There are a number of different solutions for advertising on social media. You can create successful campaigns that drive results on any type of budget that’s available. 

Search Engine Optimization: Content is king. Having lots of content revolving around your practice and services can be a huge factor in organic search results and improving search engine optimization (SEO). If your strained for time hiring a free-lance content writer can be a great addition to your blog or other web pages. The more information you can provide around your medical practice, the better informed your potential patients will be. 

Direct Mail: Although digital marketing has taken part of the direct mail market share its still an important aspect for any marketing campaign. One of the first things you should do is select an audience you are trying to target and make sure there is a clear call to action on the mailing piece. Adding a promo code for a free consultation or visit can help support your multi-channel efforts.  

TV/Radio: If you know your target audience consumes television and radio this could be a great way to reach them. By using a hashtag on a television ads or calling out a website in radio ad copy could help support the other multi channel functions of your marketing campaign.

Email: To round out the multi channel approach marketing strategy email marketing can help drive engagement. Grab the attention of readers with compelling call to action, images, videos, and  GIFS. You can send special offers and program details to help promote your business. Feature a section of your website for active users to subscribe to your newsletter or other email communications to continue communications with patients.

Multi-channel marketing is not a one size fits all approach for your business. Some channels might not fit your target audience. It’s figuring out which tactics will work for your medical practice marketing strategy for max ROI. This approach can grow your brand recognition, bring higher conversion rates, and untimely bring in more patients. 

By OppGenetix

5/30 – This Week In Digital Advertising

This Week In Digital Advertising

We’ve moved!

We are happy to announce our move to 1105 Schrock Road in Suite 200. As our team continues to grow we needed more space to better serve our clients. Everyone at OppGenetix is excited for what’s to come and we are so happy you are along for the ride with us.

Google’s Mobile First Indexing for New Web Pages Starts in July

Google has announced that mobile first indexing will now become the default for all new, previously unknown to Google Search, websites starting July 1, 2019. Ever since mobile indexing was announced, Google has been pushing developers to create websites with a mobile first mentality. Most websites have been modified and content has been updated for both desktop and mobile.

If your not sure what mobile first means it’s the way Google crawls and indexes your website and pages on the web. Google will look at the mobile version of your website first, instead of looking at the desktop version. Now over 50% of what Google indexes is indexed over mobile-first indexing.

It’s important to make sure your developer team and marketing teams are aligned on this change. If a new web page is launched and has a low mobile score, your search ranking and indexing from Google could be impacted.  

Microsoft Acquires Data Platform Drawbridge to Improved LinkedIn Ad Targeting

This week, LinkedIn announced the acquisition of Drawbridge, the advanced machine learning tool. This is all in an effort to continue to grow and improve paid advertising tools within the platform.

LinkedIn has said “We believe Drawbridge’s team and technology will allow us to accelerate the capabilities of our Marketing Solutions platform, helping our customers better reach and understand their professional audiences and measure the ROI of their campaigns across mobile and desktop.”

Drawbridge will work with LinkedIn to integrate the AI tools into the platform over the coming months. This will lead to a larger set of targeting and data options being made available to LinkedIn marketers.

LinkedIn shows several types of ads to users, including native “sponsored content” ads that appear on the platforms main feed, personalized “dynamic” ads and sponsored InMail messages.

This merger is exciting for marketers looking for more targeting options and tools. LinkedIn has unique data available for targeting. We will continue to target sets of users who you are specifically looking to convert to customers.

By OppGenetix

5/23 – This Week In Digital Advertising

This Week In Digital Advertising

Google Search Results Page Getting New Design

Over the next few days be on the lookout for changes to Google’s search results page on mobile. Google announced on Wednesday that the search results page will start to feature the favicon at the top of results cards on organic listings. Google says this will help users to identify results and scan pages.

If Google is showing you a relevant advertisement you will start to see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from.

This update shows that Google will continue to evolve how we look at the search results and even more. “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”

Our team internally will be watching traffic numbers for mobile as this roll out happens. As search continues to develop we want to make sure our clients information is quick and easy to identify. Adding the favicon to search results can bring your brand front and center in this digital space.

Hey Siri! Let’s talk voice search.

Using voice search and digital personal assistants is becoming second nature to many of us.

A new study released this week finds that 21% of people use voice search on a weekly basis. We all know how convenient it is to say “Hey Google, What restaurants are near me?”

With the power of Artificial Intelligence, these searches grow smarter with every interaction. The conversational phrases we ask these machines start to understand the context of messages and continue to build on the information we provide.

The study also found that among those who use voice search frequently, most are using it in their home (37%), in the car (34%), or while walking to a destination (11%).

Our team has had many internal conversations around voice search. Something we’ve considered is that voice search uses more conversational and longer words for searches. These type of searches are more likely to contain questions phrases. With voice search optimization taking off, it’s important to make sure you understand how your end user speaks about your brand. Ask yourself, what questions are people asking about my brand?

By OppGenetix

4/25 – This Week In Digital Advertising

{4/25} This Week In Digital Advertising 

Facebook Reports An Increase In Active Users: Facebook estimates more than 2.3 billion people use Facebook, WhatsApp, Instagram, and Messenger on a daily basis. An increase in 55 million users from the previous quarter.

The social media giant announced yesterday there  Facebook has also reported that Facebook Stories is now being used by 500 million people daily, which is the same amount of people using WhatsApp Status and Instagram Stories.

As Facebook looks to the future the company is focused on privacy. Facebook CEO Mark Zuckerberg stated “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.”

Despite the recent investigations and reports of lower engagement, Facebook continues to see growth which speaks volumes about the reach they have around the world.  If you are interested in the Q1 Facebook findings visit social media today

More Images are Being Shown in Google Searches: Google has been hinting to SEOs for several months to pay close attention to image search results. A recent study by SEOClarity shows “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.”

The image boxes will appear if Google thinks it would be helpful to see an image. When your web developer is adding images on your website it’s important to make sure they are tagged properly so Google’s algorithm can gather them properly for image search.

As search engine optimization continues to evolve it’s important for brands to stay on top of the changes Google pushes out. Our Digital Analysts in Columbus, Ohio are able to work with you to build out a strategy for success. SEOClarity has shared their findings in a blog post.

Specialty Medical Marketing

By OppGenetix

5 Ways OppGenetix Can Help Your Practice Grow

We’ve helped hundreds of clinics grow their many locations nationwide. While other firms offer broad services across all industries, we specialize in lead generation for local medical practices.This allows us to analyze the effectiveness of ad copy, keyword targets, and spend across all of our medical clinics. Our programs target prospective patients that are actively seeking a treatment for their issue. This creates a focused advertising spend on relevant prospective patients.

Experts in Specialty Medical Marketing: We’ve worked with hundreds of medical clinics over the years. Some of the specialty medical marketing fields we serve include ED/Low Testosterone, Stem Cell Therapy, Hair Restoration, Medical Weight Loss, Body Contouring, Dermatology, Plastic Surgery, Hormone Replacement Therapy, Chiropractic, Medical Spa, and more. Our specialization allows us to focus solely on developing the very best advertising strategies for specialty medical clinics. OppGenetix is a team of experienced professionals with backgrounds ranging from leadership roles in finance, sales, marketing, and development. That unique combination of skill-sets allows us to apply our real world experience to your campaign. We understand what a practice needs to be successful and can build a strategy that far outreaches a simple marketing plan.

Lead Follow-Up: We capture prospective patients that are searching for treatments in your local area. Our program targets prospective patients that are actively seeking a treatment for their issue. Our team has consulted with 100+ medical clinics to uncover the unique processes leveraged to convert digital leads into patients.  Download our our white paper to learn more.

Direct-to-Clinic: Our most popular strategy for medical practices is our direct-to-clinic model. With this program, we help drive qualified prospective patients to your local clinic for treatment.

Seminar Marketing: Seminars are an outstanding method of educating many prospects at once in a non-judgmental environment. Many of our Stem Cell, Hair, and Weight Loss clients leverage this strategy and have seen success.

Webinar Marketing: Our webinar and simulated webinar strategies allow your medical experts to educate prospective patients virtually from their office, or a recorded video, via our online webinar platform.

Telemedicine: More and more people are seeking treatment options in the comfort of their own homes. Our telemedicine strategy helps your practice acquire more new patients seeking remote treatment.

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Medical Practice Marketing Multi-Channel Investment
5/30 – This Week In Digital Advertising
5/23 – This Week In Digital Advertising
4/25 – This Week In Digital Advertising
Specialty Medical Marketing
5 Ways OppGenetix Can Help Your Practice Grow