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Specialty Medical Marketing

By OppGenetix

5 Ways OppGenetix Can Help Your Practice Grow

We’ve helped hundreds of clinics grow their many locations nationwide. While other firms offer broad services across all industries, we specialize in lead generation for local medical practices.This allows us to analyze the effectiveness of ad copy, keyword targets, and spend across all of our medical clinics. Our programs target prospective patients that are actively seeking a treatment for their issue. This creates a focused advertising spend on relevant prospective patients.

Experts in Specialty Medical Marketing: We’ve worked with hundreds of medical clinics over the years. Some of the specialty medical marketing fields we serve include ED/Low Testosterone, Stem Cell Therapy, Hair Restoration, Medical Weight Loss, Body Contouring, Dermatology, Plastic Surgery, Hormone Replacement Therapy, Chiropractic, Medical Spa, and more. Our specialization allows us to focus solely on developing the very best advertising strategies for specialty medical clinics. OppGenetix is a team of experienced professionals with backgrounds ranging from leadership roles in finance, sales, marketing, and development. That unique combination of skill-sets allows us to apply our real world experience to your campaign. We understand what a practice needs to be successful and can build a strategy that far outreaches a simple marketing plan.

Lead Follow-Up: We capture prospective patients that are searching for treatments in your local area. Our program targets prospective patients that are actively seeking a treatment for their issue. Our team has consulted with 100+ medical clinics to uncover the unique processes leveraged to convert digital leads into patients.  Download our our white paper to learn more.

Direct-to-Clinic: Our most popular strategy for medical practices is our direct-to-clinic model. With this program, we help drive qualified prospective patients to your local clinic for treatment.

Seminar Marketing: Seminars are an outstanding method of educating many prospects at once in a non-judgmental environment. Many of our Stem Cell, Hair, and Weight Loss clients leverage this strategy and have seen success.

Webinar Marketing: Our webinar and simulated webinar strategies allow your medical experts to educate prospective patients virtually from their office, or a recorded video, via our online webinar platform.

Telemedicine: More and more people are seeking treatment options in the comfort of their own homes. Our telemedicine strategy helps your practice acquire more new patients seeking remote treatment.

By OppGenetix

4/4 – This Week In Medical Advertising

{4/4} This Week In…Medical Advertising 

  1. Bing Ads launches new action extensions: Bing Ads have added active extensions. This will allow marketers to highlight a clear call-to-action on text ads. There are over 70 different calls-to-action to feature. Action Extensions are available in all Bing Ads markets on both PC and mobile devices. When an ad has a call-to-action this helps promote users to take action and do something once they reach your website. This can range from a download, signup, purchase or a special offer. It’s always a good idea to feature a call-to-action on ads. Our team can work with you to make sure the messaging is correct.
  2. The Power of Empathy in Medical Marketing: Empathy is a powerful tool in the marketing world. Showing empathy in your medical marketing strategy can grab the attention of a potential patient and encourage a conversation. Empathy in your advertising can start to build a fountain of trust which can foster a long-term relationship between your practice and the patient. Video is a great medium to use that helps demonstrate empathy. By featuring real people going through an experience in an online video ad or television commercial it can not only highlight your services, but offer a feeling of authenticity. Share these videos across all your channels to help promote your multi-channel marketing strategy. This approach will start to build a relationship with potential patients and set your practice apart from competitors.

medical marketing blog

By OppGenetix

3/28 – This Week In…Medical Advertising

{3/28} This Week In…Medical Advertising 

  1. 37% of Mobile Traffic Worldwide comes from YouTube: YouTube is beating the competition when it comes to mobile. 37% of all mobile traffic from around the world comes from YouTube. Users are looking for short and concise content on mobile devices. Longer shows and movies work better on a desktop or television screen. The next closest competitor is Facebook with 8.4%. YouTube is a great platform for showing ads to potential leads. Similar to a pay-per-click campaign, video ads can be targeted to a specific location you choose. Video marketing can help build your brand identity. Of course, any content released should be HIPPA compliant. This is only one piece of the puzzle of your overall healthcare marketing strategy. YouTube and website SEO and help your clinic digital platforms gain more users. 70 percent of watch time on YouTube is driven by YouTube’s own recommendations. Staying on top of YouTube SEO can help your video content into targeted areas. Contact our team today for a free digital assessment to learn how we can evaluate your current online efforts and deliver actionable recommendations. 
  2. How to Drive Traffic using Instagram Bio: You’ve seen the copy before such as “click the link in the bio” and the link takes you to a website or article. Instagram is a great platform to help drive traffic to your website. Make sure your bio copy is working hard to drive your followers to click that link. Use this section to help promote other pages of your website and helpful documentation for potential new patients. They are searching and seeking answers so including a link to your blog could be a great way to get new website traffic. If you’re looking to add new patients it can also be helpful to include a link to patient forms or direct information about your clinic. By just sending users to your homepage they might never convert or fill out forms. As part of your social strategy you can include content that will grab the attention of the end-user and instruct them to click the link to either a patient follow up form or something else that aligns with your business goals. By partnering with an agency such as OppGenetix, we can help you navigate the world of digital marketing. We work with hundreds of specialized clinics to build ad campaigns to help gain new patient leads.  

By OppGenetix

3/21 – This Week In…Medical Advertising

{3/21} This Week In…Medical Advertising 

  1. How Medical Marketing Has Changed Over The Past 20 Years? Dartmouth Institute for Health Policy and Clinical Practice came out with a recent study about how the medical marketing industry has changed over the past 20 years. A few highlights include increased spending on disease awareness from $177 million to $430 million. Many of the campaigns focused on disease symptoms, mental health, and other health concerns including low testosterone. There has also been a major ad increase over time for health centers and hospital systems. The largest share of hospital marketing was for cancer centers, which increased from $18 million to $200 million. With the growth of digital, medical marketing has evolved over time. In order to continue patient growth and awareness it’s important to add digital marketing into the mix with your other traditional marketing efforts. This will help your practice reach a larger audience. As marketers, we are reacting to changing platforms and developing strategies to help your practice quality leads.
  2. LinkedIn Launches New Targeting Ad Options LinkedIn continues to grow the targeting tool options for online advertising on the platform. The three new options are ‘lookalike audiences’, ‘audience templates’, and the addition of Microsoft Bing search data. The lookalike audiences tool will match user data uploaded by the marketer and match it against LinkedIn’s data. By applying segments to ads based on job title and position this can help ensure you get your ad in front of the right decision makers. The audience templates option will let your marketer search for a segment that best fits your practice offerings. This is a better option if you are unsure of your target market. LinkedIn will continue to expand this option. The last targeting method is implementing Bing Search Data. This will incorporate users search data and related searches from Bing. If you are interested in the latest updates from LinkedIn read more here. Our OppSocial advertising team can help your practice strategically reach potential customers across multiple online social platforms. These updated targeting practices from LinkedIn could help your practice target a specific decision maker or professionals in your industry.

By OppGenetix

3/14 – This Week In…Medical Advertising

{3/14} This Week In…Medical Advertising 

  1. Google My Business and SEO – Google has added more features for local business listings. Reviews are becoming increasingly more important. When choosing between businesses, more than 50% of customers pass on companies with less than a 4-star rating.  If a review of your business contains keywords surrounding your business this will increase your SEO ranking. Engagement is also an important component for local business listings. There is a Q and A section where customers can leave questions about the business. It’s important to answer these in a timely manner to boost engagement. Read more about local reviews and SEO.
  2. Digital Ad Spend Continues to Grow – For the first time, companies will spend more on digital advertising then on traditional mediums such as TV and print. By 2023, digital will surpass two-thirds of total media spending. As our attentions shift to digital our advertising will shift with it. Read more about this milestone in advertising.

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Specialty Medical Marketing
5 Ways OppGenetix Can Help Your Practice Grow
4/4 – This Week In Medical Advertising
medical marketing blog
3/28 – This Week In…Medical Advertising
3/21 – This Week In…Medical Advertising
3/14 – This Week In…Medical Advertising