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By OppGenetix

4/18 – This Week In Digital Advertising

{4/18} This Week In Digital Advertising 

  1. Exploring YouTube Advertising Offerings: YouTube is the second largest search engine on the web and processes more than 3 billion searches a month. With the expansion of YouTube TV and other platforms it can be difficult to know which advertising option to select. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube. If you have never run ads on YouTube before it could be a good time to try and reach your potential customers in a different way. Let’s get into the different types of ads that are available to run. The first is Display Ads appear to the right of the feature video, and above the video suggestions list. Overlay Ads are semi-transparent overlays which appear on the lower portion of the video a user is watching. Skippable video ads allow viewers to skip ads after 5 seconds. Bumper Ads are non-skippable video ads of up to 6 seconds in length. Non-skippable video ads must be watched to completion before the desired video can be viewed. Finally, sponsored cards display content that may be relevant to the viewers’ video, such as products featured in the video. If you would like additional information and stats read more at social media today. 
  2. Facebook Launches New Safety Controls: The social media giant has been under pressure to update their brand safety policies and they have followed suite. Over the next few weeks, Facebook has announced that they will be updated ad filters for advertisers. This is an effort to give advertisers better access to where brand ads are placed and address safety concerns. Advertisers will now be able to choose from these three options:
    • Limited inventory offers maximum protection, similar to the opt-in category exclusions available today
    • Standard inventory provides moderate protection and is the default choice when placing ads. This is the same as no category exclusions today.
    • Full inventory selects minimal protection and ads may be delivered to all eligible content.

           If you are an advertiser and want to learn more visit Facebook’s blog announcement.

By OppGenetix

2/22 – This Week In…Medical Advertising

{2/22} This Week In…Medical Advertising 

  1. Google trends for 2019 – This year will bring new capabilities with ads on YouTube. Those running TrueView ads will now have capability of 15-second non-skippable video ads. Google Display ads will see updates to the bid strategy. In text ads, responsive search will take up more space and give advertisers more real estate on mobile devices. Read the entire article here.
  2. Why Advertise on YouTube? – YouTube is often forgotten about when it comes to search-engine-optimization. Roughly 4 billion hours are watched a month on the platform. So why not start targeting your videos and promoting your business in a different way? Read the entire article here.

By OppGenetix

2/14 – This Week In…Medical Advertising

{2/14} This Week In…Medical Advertising 

  1. Google text ads can show on YouTube search results – YouTube recently announced that Google search text ads will now be viewable on YouTube. Text ads my appear on YouTube search results pages when viewing on a mobile device. Read more about Youtube Search results here.
  2. Webinar Marketing – An effective way to improve your online reputation is with webinar marketing. To increase your brand’s credibility, try inviting prominent niche influencers to host your webinar. Read more about how to use webinar marketing to it’s fullest capabilities here.

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YouTube Blog Image
4/18 – This Week In Digital Advertising
2/22 – This Week In…Medical Advertising
2/14 – This Week In…Medical Advertising