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by OppGenetix

{2/8} This Week In…Medical Advertising 

  1. Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March – Bing is estimating that the enhanced partnership could result in an increase in clicks across the Bing Ads marketplace for customers targeting the United States of up to 10-15%. Read more here.
  2. 70% of social brand engagement on Facebook is happening on local Pages– Do you have a localized social media strategy? A new report states that a dual-track strategy to include localized social media could help improve you marketing efforts. The report calls out Facebook stating that location pages have nearly 2x the impressions of Brand Pages and roughly three-fourths of the user engagement. Read more about local social media marketing here.

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2/8 – This Week In…Medical Advertising