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by OppGenetix

In 2017, the tattoo removal market was valued at $159 million and is expected to hit $285.3 million in 2026. Simply put, tattoo removal is in demand, particularly since Americans are getting more tattoos.

If you’re looking to profit from this trend, look no further than starting your own laser tattoo removal business. If you don’t know where to start, you’ve come to the right place. This blog covers the basics of starting a laser tattoo removal business.

 

Research tattoo removal regulations

Before you create your business plan, research local tattoo removal regulations. Some states require more expertise than others. For example, some states require a medical professional — a nurse practitioner, registered nurse, physician assistant, or physician — to perform laser tattoo removal treatments. The type of medical professional may also vary.

 

Laser tattoo removal regulations by state 

Below, you can find each state’s medical laser device regulations and laws. Note that these regulations may not be up to date or specific to laser tattoo removal, and what is listed here is not meant to be given as legal advice. It is up to you to consult a legal expert in your area who can give you guidance.

 

Find an office space

You can’t exactly have a laser tattoo removal business without an office space. You shouldn’t need a lot of room for a tattoo removal clinic. At the very least, there should be enough room for a reception area, an office area, and a treatment area or room. Retail office space may not be the most effective, so consider office buildings that have spaces for medical facilities.

Another option is to rent a space with a larger pre-existing medical spa, or to simply work along with a medical spa. This can help you establish a client base and may give you a better idea of the expenses and local clientele. Depending on equipment and space the medical spa or practice already has, it may save you money on some of the initial costs of starting up a laser tattoo removal business.

 

Buy a laser

There are a lot of tattoo removal lasers and manufacturers out there, so you’ll have to do some research on what is best for your business. Consider the following when deciding on a tattoo removal laser for your business:

  • Your budget
  • What ink colors you can treat
  • How long it takes for the laser to warm up
  • Manufacturer support options — before and after purchasing

This will be one of the most important steps, so make sure you choose a laser that fits your goals and budgets, especially so you can invest in more options later on.

 

Market your laser tattoo removal business

Market your laser tattoo removal business early — before you open your doors.

Start by creating pages and profiles on Facebook, Google My Business, Bing Places for Business, Yelp, and Yellow Pages. Be sure to have a professional website up and running, too. Having all of these ready to go ahead of time will allow you to be found by prospects who are interested in your services. Plus, you can get a head start on marketing your new business on social media and by blogging.

Social media-wise, you can create a series of countdown-related posts until opening day. Throw in an opening day special to attract clients right into your business on day 1 and ask them to leave a review on your Facebook business page or any of those other websites. Positive reviews matter, so make sure you and your staff are making good impressions and are doing the best work possible. 

In terms of blogging, you could write about what clients can expect from your business, introduce yourself and your staff (which you should already have done on an About Us page), and any other information about laser tattoo removal that you think clients would find helpful. You can then share those blogs to social media along with any other launch marketing plans.

The marketing shouldn’t just stop after you’ve opened your laser tattoo removal business to the public. You will need to continue to post and share content to social media accounts and your website to keep clients interested and engaged.

Depending on your budget, you may want to reach out to a digital marketing company for assistance. That way you can focus on your new laser tattoo removal business’s day-to-day operations and not worry about attracting new clients.

 

Hire staff

Generally speaking, you really only need two positions for a high volume laser tattoo removal business: an office manager and a laser technician. When you’re just starting out, you could probably have one person handle both positions. However, in some states, you may need to hire a physician to supervise the laser technician, depending on their level of experience and degree, so be sure to check with your attorney to make sure you’re following the law.

A consideration that’s often overlooked is coordinating the timing of your hiring with the purchase of your laser. Some manufacturers offer laser training as a support option, and you’ll want to ensure your staff knows how to operate the machine.

An office manager is just as important as the laser technician. How they interact with clients can make a huge difference in whether or not they decide to use your business’s tattoo removal services. Be sure that your office manager is well trained in customer service and knows when they should be following up to contact leads.

OppGenetix has a free guide on how to improve your staff’s lead generation follow-up efforts, which can be downloaded here.

 

Create a business plan and execute it

Before opening your doors, you should have a few basic things covered:

  • Business hours
  • Medical record management
  • Patient scheduling
  • Payment options
  • Medical suppliers
  • Business insurance
  • Social media management

While these may seem like small details in the grand scheme of things, these details are still very important to have covered. You need to figure out how to minimize no-show appointments and have a good handle on patient scheduling. You need to know where you plan to order medical supplies from. You need to designate a staff member to manage social media accounts.

The earlier you have these things figured out, the better it will be for you and your business later down the road.

 

Get a head start on creating your laser tattoo removal business

OppGenetix has worked hard to get our laser tattoo removal clients more leads using digital marketing strategies. To learn more about what we do and how we do it, contact us today for more information, or fill out our free digital audit to discover where your marketing plan needs improvement.

OppGenetix Team
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How to Start a Laser Tattoo Removal Business