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RECENT ARTICLES

Welcome to OppInsights

The Best Ad Channels for Your Marketing Campaign
Bing Ads Facebook Google Ads LinkedIn Ads YouTube Ads

The Best Ad Channels for Your Marketing Campaign

Digital advertising has a lot to offer — and a lot of different advertising channels. It’s wise to put your...
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SEO: Everything You’re Doing Wrong
SEO

SEO: Everything You’re Doing Wrong

One of our more recent blog posts shared our top 10 local SEO audit insights. One of those insights was...
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Birds of Prey Changes Title for Better SEO
SEO

Birds of Prey Changes Title for Better SEO

When a movie isn’t performing well at the box office, what can a studio do? In the case of Warner...
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Was Netflix’s Award Marketing Campaign a Success?
Channel Insights

Was Netflix’s Award Marketing Campaign a Success?

The Wall Street Journal reports that Netflix spent over $100 million in a marketing award campaign for some of its...
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Top 10 Local SEO Audit Insights from 2019
SEO

Top 10 Local SEO Audit Insights from 2019

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The Best Super Bowl LIV Commercials, According to OppGenetix
Channel Insights

The Best Super Bowl LIV Commercials, According to OppGenetix

By now, you and your coworkers have probably spent all morning discussing and rewatching the latest Super Bowl LIV ads....
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Creating A Website That Meets Consumers’ Expectations 
Channel Insights Community Web Development

Creating A Website That Meets Consumers’ Expectations 

The majority of consumers don’t understand how search engine results work, according to BrandVerity’s Online Consumer Search Trends 2020 study....
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OppGenetix Attends International Home Builder Show in Las Vegas
Homebuilding Press Release

OppGenetix Attends International Home Builder Show in Las Vegas

COLUMBUS, Ohio, Jan. 20, 2020 — OppGenetix, an Inc. 5000 company and a leading provider of digital marketing solutions for...
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Write, Review, and Revise: How to Adjust to Google’s New Core Update
SEO

Write, Review, and Revise: How to Adjust to Google’s New Core Update

Google’s aptly named January 2020 Core Update went live on January 13, 2020. In a tweet, Google’s Public Liaison of...
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OppGenetix and the CCPA: What You Need to Know
Press Release

OppGenetix and the CCPA: What You Need to Know

What is the CCPA? The California Consumer Privacy Act, or CCPA, was signed into law on June 28, 2018, and...
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Top 3 Advertising Fails of 2019
Channel Insights

Top 3 Advertising Fails of 2019

The new year comes with a new start. It’s a time to look toward the future, to make goals and...
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Influencer Marketing Just Got Easier with Facebook
Facebook

Influencer Marketing Just Got Easier with Facebook

Facebook may have just become the biggest influencer marketing agency in the world. Facebook, Inc., which owns Instagram, WhatsApp, Oculus,...
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Business Owners Still Don’t Understand SEO, and It’s Not Their Fault
SEO

Business Owners Still Don’t Understand SEO, and It’s Not Their Fault

How much do business owners know about SEO? The answer might surprise you. Fractl surveyed 977 people, with 394 of...
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Google-My-Business Practitioner Listings & How To Effectively Manage Them
SEO

Google-My-Business Practitioner Listings & How To Effectively Manage Them

Before we dive into the best method of managing and optimizing your Google-My-Business Practitioner Listings for local SEO, let’s begin...
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OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019
Press Release

OppGenetix Named As One of Central Ohio’s Fastest-Growing Companies for 2019

Our team is honored to announce we have been selected to the annual Fast 50 list by Columbus Business First....
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OppGenetix Ranks On Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000
Press Release

OppGenetix Ranks On Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

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6/20 – This Week In Digital Advertising
Channel Insights Facebook LinkedIn

6/20 – This Week In Digital Advertising

This Week In Digital Advertising Facebook Shares Cryptocurrency Plans Facebook announced on Tuesday a new subsidiary called Calibra which provides...
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How to Increase Senior Living Occupancy with Digital Marketing
Channel Insights

How to Increase Senior Living Occupancy with Digital Marketing

What marketing leaders need to maximize digital marketing spend If you are a marketing leader within your senior living community,...
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6/13 – This Week In Digital Advertising
Audio & Video Bing Ads Channel Insights Facebook Google Ads LinkedIn Ads

6/13 – This Week In Digital Advertising

This Week In Digital Advertising Consumers Spending More Time on Mobile than TV: A big shift is happening in the...
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6/6 – This Week In Digital Advertising
Channel Insights Facebook Google Ads LinkedIn Ads

6/6 – This Week In Digital Advertising

This Week In Digital Advertising  Privacy-First Browsing for Mozilla Firefox and Safari Firefox made a big announcement this week in...
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