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  4. Monthly Newsletter – November...

    by OppGenetix

    The Future Is Here With Targeted Mobile Ads

    Car companies may begin leveraging their customer data more strategically in the near future. Targeted automobile advertising could be paving a new avenue for advertisers to get their message across by cross-referencing shopping, dining and entertainment data. This massive collection of customer data would allow advertisers to serve more relevant ads at a hyper-targeted level. Since recent studies reveal that radio is still listened to by more than half of millennials on a daily basis, it could take on new life with targeted automobile ads.

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    Bing’s Competition Tab Offers New Insights

    Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it offers several ways to view your competitive landscape on the platform as well as machine learning-powered recommendations for gaining the upper hand.

    The Competition tab surfaces Audience Insights reporting in the UI more clearly and takes it to the next level. The Audience Insights view defaults to showing how your impression share has been trending against the competition

    Learn more about how we utilize Bing ads at: https://oppgenetix.com/oppsearch

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    Bing Ads Editor Now Supports In-Market Audiences

    In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase in a particular product or service category. Bing Ads’ algorithms take into account numerous purchase intent signals from Bing, MSN and other Microsoft properties.

    In Bing Ads Editor, you can create, change and delete in-market audience associates and negative associations across multiple ad groups.

    source

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    Monthly Newsletter – November 2018