National and local new home builders can no longer ignore the digital space. Previously, you could rely on investing heavily in TV and radio to capture prospects in your markets. Or local realtors with knowledge of newer communities to help provide direction. That has changed. Now new and resale home buyers seeking their next dream home are beginning their searches online.

That’s where we come in. At OppGenetix, we specialize in digital lead generation for new home builders. Utilizing paid search, social advertising, and display advertising, our unique program helps you generate new and resale home leads.


Sell Out Your Communities

Target New Home Buyers
OppGenetix captures local home buyers that are seeking a new build and resale home in your area. Unlike radio or print advertising, our program targets prospective home buyers that are actively searching online for a new home and have an immediate need.

Get More Leads & Home Sale Appointments
We are not in the business of driving “traffic” to your website. We develop relevant landing pages specifically for your home building business that are proven to generate real appointments for your ISA’s.

Through our proprietary tracking process, we collect feedback on which prospects became appointments and buyers, and which didn’t. We also track the school districts they’re interested in, the amenities they want, which communities they liked, and more.

Grow Your Home Building Business
Thanks to the rapid growth and market data our unique program provides, we are able to help many of our clients uncover potential growth opportunities in other markets, leading to the opening of additional community locations.


M/I Homes

Through the implementation of a unique PPC strategy and custom microsites, M/I Homes more than tripled quality lead volume while substantially decreasing their cost per lead.

Improve conversion rates and quality lead volume. Previous search engine marketing campaigns did not produce an efficient cost per lead.

OppGenetix developed a unique strategy to target prospects seeking new homes based on geographical area. Personalized single-page microsites were also designed and developed to improve division positioning and increase conversion rates.


  • Lowered overall cost per lead by over 300X
  • Enabled all divisions to target prospects through paid search and display advertising channels
  • Increased appointments and home sales across all divisions

Get started.
Schedule a free audit and our team of experts will review your campaigns and customer journey to determine how we can help.

Get in touch.

(866) 313-0665

Learn more about our program.

Complete the form and an expert will contact you to further discuss our lead generation program.

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