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    by OppGenetix

    Google Drops Instant Search

    Google’s Instant Search is what brings up suggestions from past searches and attempts to guess where your rapid finger and thumb movements are going. The problem they had was that as queries came in more and more regularly on mobile, google was having a hard time orienting the Instant Search results to be compatible to a smaller screen.

    Google’s comment on the matter: “We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”

    They will most likely develop something similar that is much more mobile capable. In the meantime; without Google instantly suggesting your page or product, it will be even more important to improve paid search efforts. Google was directing traffic more thoroughly but without this feature, PPC keyword targeting will need to be optimized as closely to a customer’s journey even more than in the past. Now is not the time to slack on your digital footprint.

    Start Promoting Offers in Search Ads

    Promotions extensions are a new feature that allow you to set up specific offers with your text ads.  This feature is a great way to promote special offers for your business and stand out from the competition.  Do you have a special promotion for your business? Let us know and we can update your ad to show the special offer!

    (Source: SearchEngineLand)

    Household Income Targeting Unlocked

    Marketers will now be able to adjust targeting based on household income from the Demographics tab in the new interface. You will be able to quickly see how well campaigns are performing along household income segments, and adjust bids accordingly. 

    AdWords Update: Call Bid Adjustments

    On average, phone call leads convert three times better than web clicks. To help generate more calls from ads, Google introduced Call Bid Adjustments. This allows marketers to adjust how often the call extension is shown with their ads to help increase the number of phone calls  generated from the campaign.

    (Source: Mediapost)

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    DiscoverOpp Newsletter – August 2017