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Search engine optimization (SEO) is a strategy that’s used to increase a website’s organic search rankings for its most valued keywords. The ultimate goal of SEO is to achieve a steady growth in organic traffic over time, which should result in more leads or sales.

If you’re like any business that has an online presence, you want your website to show up at the very top of the search engine results page. While some people still believe this is as easy as throwing a website together and stuffing pages with certain keywords, it’s simply not the way that search engines work anymore.

Unlike PPC advertising, SEO is not a fast on-off strategy. You have to earn your way to the top of the organic search results page. It’s an ongoing, long-term process that’s different for every business, and it requires a clear roadmap, a detailed strategy, and realistic goals.

Our team of experts has worked with businesses across several different verticals. If you’re looking to strengthen the growth of your business online, SEO will be a critical component to its success in the long run.

Enhance Your Visibility

When it comes down to it, SEO should enhance the visibility of your business online. Your website should be able to be found wherever your target audience is searching, which is on major search engines like Google, Bing, and Yahoo. Our SEO strategy brings your business out of the dark and into the spotlight where customers can easily discover your website.

Increase Your Search Rankings

Most people who use search engines typically don’t browse past the first page of search results. The first page is where it counts most, and this is where keyword rankings become crucial. Our team will help you identify the most important keywords related to your business and help you secure top search result positions for them.

Grow Your Lead Volume

The formula is straightforward — better visibility and higher search rankings result in more leads. As an agency that specializes in lead generation, our approach to SEO is always to focus on how it results in overall lead growth.

Our Optimization Process

Every SEO strategy we create for our clients revolves around a four-fold approach. By optimizing a website from the ground up, a solid foundation can be set in place, allowing us to be more successful with the other phases of our strategy.

1. Technical SEO

If your website isn’t fast, that can pose major problems for your business down the road, if not already. Even if your website already has great content, all of those detailed sentences are worth nothing if your website doesn’t load fast enough.

Combine this with a website that isn’t coded for mobile devices, and you’re in for a long ride. That’s why the first phase of our strategy always begins with taking care of any technical issues that may currently exist.

2. Local SEO

Unless your business is a national brand that serves the entire country, most businesses will need to rank high in their local search results first to efficiently grow their business. For example, if your business is located in Columbus, Ohio (where we are), then you want your website to rank on the first page for customers currently searching in Columbus.

No matter where you are, it’s important that your business’s Name, Address, and Phone Number (NAP) are listed in relevant local directories and Google My Business, where customers can find out about it. Our local SEO strategy tackles this and many more local components to ensure your business remains competitive on search within your own market.

3. On-Page SEO

As mentioned earlier, in the past, on-page SEO usually referred to making sure you included your target keywords as many times as possible on their respective pages. Although it is important to include strategic keywords throughout your content, oversaturating pages and reducing readability will actually work against you.

Modern on-page SEO means crafting relevant, detailed content that you know will be valuable to your target audience. Search engines understand web pages much more like a human now, which means it’s not necessary to repeat the same keyword 20 different times. It does, however, mean that you need someone who can identify content opportunities for you via analytics and competitive intelligence gathering. That’s where our team comes into play.

4. Off-Page SEO

In order for new prospects and customers to read your awesome content and learn more about your business, you need to spread the word. So how does that happen? Through link building, social sharing, and receiving five-star reviews.

Link building refers to any links on other websites that point back to your own website. These links are valuable because over time, they give search engines important signals that your content is meaningful. When people are also sharing your content on social media and leaving positive reviews, search engines begin to paint a better picture of what your website is about and how authoritative it is.

Measuring & Reporting Success

Every business reserves the right to know how their website is performing — even if someone else is managing it for them. That’s why we create and manage the following for each and every one of our clients:

Google Search Console

Similar to Google Analytics, Google Search Console provides you with specific data, such as queries that triggered your website to show and how often users clicked on your website for a specific search term. These data points are extremely important in understanding what type of content your target audience is really searching for.

Google Analytics

A must-have for any website, Google Analytics is the gold standard for capturing and storing data on your website’s performance. Although there are similar tools out there, Google Analytics can easily connect with other platforms, which makes importing and sharing data a breeze.

Keyword Tracking

We’ll track the keyword rankings of priority keywords that you want your website to rank the highest for. These rankings can fluctuate on a day-to-day basis, which is why we only report on monthly keyword movements.

Live Dashboard

To sum it all up, we build custom dashboards for every client that displays all of the important data you need to understand your website’s performance. 

Request a Free SEO Audit

In order to accurately gauge the state of your current website, we recommend having our team complete a free SEO audit. We’ll include a snapshot score for technical, local, on-page, and off-page SEO so you can understand where your priorities lie first.